Silabus

  • Building a Brand from Inside-Out
  • Understanding the Competitive Landscape
  • Learning from Consumer Insights
  • Building a Winning Brand Strategy
  • Spotting the Opportunity for Brand Differentiation
  • Building a Powerful Brand Story

Learning Goals

  • Understand the basic of brand building and positioning.
  • The importance of mental and physical availability.
  • Understand about how uncover an insight and role of emotion in branding

Sucess Metrics

  • Student can craft Brand Positioning
  • Student understand a basic on how to find a consumer insight

B2B VIRTUAL SELLING – Modul 1

B2B VIRTUAL SELLING – Modul 2


B2B VIRTUAL SELLING – Modul 3

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